Education
2022 - 23 ︎
2015 - 15 ︎
1999 - 00 ︎
1995 - 99 ︎
Skills
Interaction Design ∗ Use Experience ∗ Product Design ∗ Design Direction ∗ Branding ∗ Creative Direction ∗ Art Direction ∗ Digital Strategy
Awards
20+ international awards including One show gold and silver pencils ∗ D&AD Graphite and Wood pencils ∗ Webby ∗ Silver Laus ∗ El Sol ∗ Club de Creativos ∗ Inspirational Festival ∗ Flash in the can ∗ Campaign ∗ IMAA ∗ FWA ∗ awwwards
Member of IADAS. The International Academy of Digital Arts and Sciences.
Member of the judging panel at the Webby and Lovie awards.
2018 Laus Awards judge (Digital category).
Selected clients
Adidas ∗ Audi ∗ Barclays ∗ BBC ∗ British Olympic Association ∗ Burton ∗ Cadbury ∗ Chips Ahoy ∗ Chivas Regal ∗ Coca-Cola ∗ Danone ∗ Diageo ∗ Disney ∗ Dyson ∗ Ikea ∗ Kraft ∗ Lloyds TSB ∗ McDonalds ∗ McLaren ∗ MTV ∗ Nike ∗ Nokia ∗ Red Bull ∗ Samsung ∗ Schweppes ∗ Seat ∗ Sharp ∗ Sony ∗ Sony Ericsson ∗ Telefonica ∗ Toblerone ∗ Vodafone
Selected Agencies
Adam & Eve ∗ AKQA ∗ AMV ∗ BBDO ∗ BBH ∗ DLKW Lowe ∗ CHI & Partners ∗ DDB ∗ DoubleYou ∗ Fallon ∗ Hanzo ∗ Havas ∗ Leo Burnett ∗ McCann ∗ Mother ∗ Mindshare ∗ Ogilvy One ∗ SCPF ∗ WCRS ∗ Work-Club
2022 - 23 ︎
Executive program in Leadership, Management and Design Direction at Tramontana Institute︎︎︎.
2015 - 15 ︎
Business Incubator Program at The Basque Culinary Center (Lean startup)︎︎︎.
1999 - 00 ︎
Master's degree in User Interface Design from ELISAVA (Barcelona School of Design and Engineering)︎︎︎.
1995 - 99 ︎
Bachelor's degree in Art and Graphic Design at EASDI︎︎︎.
Skills
Interaction Design ∗ Use Experience ∗ Product Design ∗ Design Direction ∗ Branding ∗ Creative Direction ∗ Art Direction ∗ Digital Strategy
Awards
20+ international awards including One show gold and silver pencils ∗ D&AD Graphite and Wood pencils ∗ Webby ∗ Silver Laus ∗ El Sol ∗ Club de Creativos ∗ Inspirational Festival ∗ Flash in the can ∗ Campaign ∗ IMAA ∗ FWA ∗ awwwards
Member of IADAS. The International Academy of Digital Arts and Sciences.
Member of the judging panel at the Webby and Lovie awards.
2018 Laus Awards judge (Digital category).
Selected clients
Adidas ∗ Audi ∗ Barclays ∗ BBC ∗ British Olympic Association ∗ Burton ∗ Cadbury ∗ Chips Ahoy ∗ Chivas Regal ∗ Coca-Cola ∗ Danone ∗ Diageo ∗ Disney ∗ Dyson ∗ Ikea ∗ Kraft ∗ Lloyds TSB ∗ McDonalds ∗ McLaren ∗ MTV ∗ Nike ∗ Nokia ∗ Red Bull ∗ Samsung ∗ Schweppes ∗ Seat ∗ Sharp ∗ Sony ∗ Sony Ericsson ∗ Telefonica ∗ Toblerone ∗ Vodafone
Selected Agencies
Adam & Eve ∗ AKQA ∗ AMV ∗ BBDO ∗ BBH ∗ DLKW Lowe ∗ CHI & Partners ∗ DDB ∗ DoubleYou ∗ Fallon ∗ Hanzo ∗ Havas ∗ Leo Burnett ∗ McCann ∗ Mother ∗ Mindshare ∗ Ogilvy One ∗ SCPF ∗ WCRS ∗ Work-Club
Working at the intersection of branding, innovation and product design.
Creating meaningful, lasting and timeless solutions, embracing uniqueness over trends.
I am comfortable leading complex and innovative projects while seeking out opportunities to create innovative approaches to all business problems. I have years of experience overseeing interdisciplinary teams through research, strategy, design, and production.
Throughout my journey, I've had the opportunity to work with the industry's finest professionals and witness their growth. I take immense pride in the privilege of working with such talented individuals.
Before moving to London in 2002, my career began in Barcelona in 2000, where I designed interfaces, learned 3D modeling, and created Flash animations for video games and the web. I honed my design skills in London while working as an intern at Me Company, a renowned company known for its work with Björk, Apple, and Kenzo.
Before being hired as Creative Lead at Dare Digital, which was recognized as one of the World's Most Innovative Companies (Fast Company) and Campaign's Digital Agency of the Decade, I spent over a year working as a web designer for SEGA.
In 2008, I co-founded Pirata with Eduardo de Felipe, one of the UK's top digital design studios, which is now integrated into the Havas Advertising network.
After a sabbatical year traveling the world, I returned to Barcelona in 2014 and joined LOLA Mullen Lowe as Digital Creative Director, leading the creative for the SEAT Global account.
My passion and curiosity led me to co-found Fred cold brew with Jorge Boleas, Spain's first commercial cold brew coffee brand, which sold over 125,000 coffees. Besides brand development and product design, I provided consultation services to other brands.
In 2019, Fred closed its doors, and I returned to freelancing, offering Design & Art Direction services to various brands. I won clients such as Red Bull, Diageo, Chips Ahoy!, and Schweppes.
In 2022, I joined Metacampus, an educational platform that primes professionals, brands, and start-ups to thrive in the virtual economy.
During my time at Metacampus, in collaboration with Edu Pou, we updated the Metacampus brand, designed their learning platform, and developed a Design System to ensure consistency across all digital platforms.
I am comfortable wearing multiple hats, seamlessly switching between managing and leading multidisciplinary teams while actively contributing to hands-on production work.
Special thanks go to